Pizza Delivery Via Facebook - WSJ.com

Great article, particularly these paragraphs:

Rick Hendrie, senior vice president of marketing with Uno Chicago Grill, says the pictures have another effect: People ordering online tend to buy more food. "They order with their eyes. Over the phone, you go with a default order," Mr. Hendrie says. It's a sentiment echoed by Papa John's, where online sales are about 10% higher than orders placed over the phone or by walk-ins.

Mr. Hendrie and others also note that orders placed online tend to be more accurate. As one tester noted, "It's sometimes hard for the pizza place to hear the difference between pepperoni and green pepper when you're talking on the phone."

http://sec.online.wsj.com/article/SB122955636646916031.html?mod=most_viewed_leisure24